Search results for " perceived value"
showing 4 items of 4 documents
Perceived Value in Tourism: A PLSPM Approach
2015
This paper examines the concept of perceived value in rural tourism referred to the specific context of Sicilian holiday farms. Herein main dimensions composing the rural tourist perceived value (RTPV) are discussed. Using Partial Least Squares Path Modelling (PLSPM) –a statistical technique especially suitable for exploratory purposes with small samples – a theoretical structural model of the multidimensional structure of RTPV is tested and the causal relationships among RTPV and its dimensions (Functional, Convenience, Emotional and Educational) and among RTPV and tourists’ satisfaction and loyalty are explored. Results from a field survey on 350 tourists give a contribution in terms of i…
Encuentro de servicio, valor percibido y satisfacción del cliente en la relación entre empresas
2005
Irene.Gil@uv.es Gloria.Berenguer@uv.es La literatura en marketing de servicios ha argumentado que el proceso de servicio puede ser el antecedente más importante de la evaluacióm del cliente sobre el resultado del servicio y que en ese juicio evaluativo último, el valor del servicio adquiere un papel esencial. Sin embargo, la naturaleza de este proceso de formación no ha sido extensamente estudiada, especialmente, en un contexto de relación interorganizativa. El presente estudio intenta contribuir al conocimiento de cómo el encuentro de servicio y el valor del servicio, contribuyen a aumentar la satisfacción del cliente. El trabajo explora la relación entre ambos, analizando el caso de una o…
The value trade-off in higher education service: A qualitative intercultural approach to students’ perceptions
2016
Purpose: Higher Education Institutions (HEIs) have become a highly competitive market, where consumers (i.e. students) are highly involved in their choices, and managers need to focus on competitive edges. This paper aims to understand the factors that influence international Master students’ choice behaviour and fulfil student expectations of customer value in HEIs. Design/methodology: With qualitative information (five focus groups) collected from international students (of 12 different nationalities) of several universities in Spain, UK and China, the paper investigates the formation of customer value as a trade-off between benefits and costs. This qualitative approach aims first at asse…
L'interaction lieu – objet comme conceptualisation de l'expérience vécue : proposition d'un modèle intégrateur
2008
This article proposes to reconsider the concept of lived experience by the consumer which is the object of a normative vision in marketing. Thanks to the concept of value, we seek to improve the conceptualization of the experience by defining it as an interaction place - object. We conduct an empirical analysis on the field of live shows to compare rival modellings of lived experience. The results show the importance of the consumption place as frame of lived experience and confirm an indirect influence of the place on global perceived value. Finally, they allow a validation of differents scales used in this model.